Selective Color

Through out our days we encounter numerous uses of selective color some being highly effective and others not. The use of selective color is highly evident in package design and advertising. This is smart because it grabs your attention and draws the viewer in, if it is not done correctly though, it could be passed by without even the thought of as second glance.

This image correctly uses the process of selective color. The red flower shape in the lower left hand corner draws your eyes into the piece and the almost completely blank canvas only accentuates the color red.

Another good example is the ipod ad. The green attracts your attention and draws you in. The white of the ipod and headphones lead the viewers eyes across the page, original ipods were also originally white, so these ads sold the product at the same time.

It is hard to find bad use of selective color, but it is out there, just keep looking.